Beluga Heights

IYAZ Touring With Justin Bieber On The My World Tour
Breakout artist IYAZ will be performing with Justin Bieber starting June 29th through September 5th Tour Dates

Auburn Single "La La La" Released!
Breakout Beluga Heights artist Auburn has released hit song
"La La La" Listen Now

Jason Derulo Releases New Album To Critical Acclaim
Jason Derulo's released his eagerly anticipated self titled
album which has already hit #1 on iTunes' top album
downloads. Download on iTunes now!

IYAZ Launches Hit Single "Solo"
IYAZ's new song "Solo" is out and premiering on radio
stations all over the country! Download on iTunes today!

Jason Derulo, Flagship Artist to Launch from Warner Bros. Records & Beluga Heights Yahoo Finance
September 1, 2009

BURBANK, Calif.--(BUSINESS WIRE)--Jason Derulo, pop singer and songwriter, and the highly anticipated Beluga Heights sophomore artist, debuted his single, “Whatcha Say,” and is taking the music world by storm. Quickly reaching #4 on ITUNES at 101,324 downloads to date, up 71% over last week's 59,373, and climbing up the Billboard Rhythm and Pop charts, the multi-talented artist/songwriter is on the rise to stardom. After being discovered by super producer J.R. Rotem, American Idol judge, and Warner Bros. Records Senior Vice President of A&R Kara DioGuardi signed Derulo to Beluga Heights /Warner Bros. Records as the flagship artist to launch from the joint venture label.

This summer, Derulo has been on-air in a nationwide radio promo tour with "Whatcha Say" spreading to over 120 Top 40 and Rhythm radio stations, including 40 stations in top 50 markets, like wildfire. His audience leaped from 11.85 to 16.85 million with 24 new pop station adds just this week. Performing at high profile events including KIIS FM’s Wango Tango, he is rapidly generating national buzz. The single has reached 6.6 million plays on MySpace making it the #4 most streamed song on the site.

The Miami-born Derulo is the first artist signed to Warner Bros. Records’ new joint venture with multi-platinum songwriter and producer J.R. Rotem’s record label Beluga Heights, responsible for launching the career of multi-platinum pop star Sean Kingston. Derulo is the Beluga Heights highly anticipated sophomore artist and has written songs for Lil Wayne, Sean Kingston, Pitbull, Diddy and Danity Kane and shared stages with T-Pain, Akon, and Mims. "Jason Derulo is beyond the real deal. He is an electrifying new artist that combines an innovative voice, hit songwriting, dancing, and a hard-working and humble work ethic. There's no limit to what he can accomplish. I think he raises the bar for all new artists," J.R. Rotem says. Kara DioGuardi adds, “I am thrilled that Jason, an artist I believed in from the moment I heard him sing, is so quickly being embraced by the masses.”

Derulo’s debut album will be solely produced by J.R. Rotem, who has produced multi-platinum hits for Sean Kingston (Beautiful Girls, Take You There), Rihanna (S.O.S.), Leona Lewis (Better In Time), Rick Ross (The Boss) and Plies (Bust it Baby), just to name a few.

The yet untitled album slated to release first quarter of 2010 will feature a new genre where Pop and Euro Dance and remarkable songwriting all combine into a refreshing and versatile new sound. Derulo will also be seen showcasing his acting abilities for the first time, making his feature film debut in the 2010 release of the MTV Films, “Turn The Beat Around.” With an album and film on the way, Derulo is destined to make his mark for 2010.

Warner Bros. Records Announces Partnership with Multi-Platinum Songwriter/Producer J.R. Rotem's Label Beluga Heights
Yahoo Finance
July 14, 2009

First Release under the Joint Venture is the Debut Album from Pop Singer/Songwriter Jason Derulo

BURBANK, Calif.--(BUSINESS WIRE)--Warner Bros. Records is pleased to announce that it has established a joint venture with multi-platinum songwriter and producer J.R. Rotem and his record label Beluga Heights.

"I'm very excited about our new partnership with Warner Bros. Records," Rotem says. "Both of our companies have a unique set of ideas, resources, and strengths, which will make for a winning recipe in the world of music. I feel confident that this joint venture between Warner Bros. Records and Beluga Heights will successfully put great music into the hands of a world-wide audience."

Rotem established Beluga Heights with his manager and business partner Zach Katz and younger brother Tommy Rotem (who now manages the company's A&R department), in November 2006 as a way to foster the development of new artists, including break-out superstar Sean Kingston. Kingston became an overnight success, selling more than a million albums worldwide in addition to eight million ringtones and singles. Rotem has also worked with Rihanna, Rick Ross, and Leona Lewis, among many others.

"There are a handful of producers out there who can actually break artists and have continuous hits in multiple formats. J.R. Rotem is one of them," says Warner Bros. Records Senior Vice President of A&R Kara DioGuardi. "He has assembled a forward-thinking team whose main focus is to find talent and sell records. The partnership between Warner Bros. Records and J.R.'s label is further proof of our commitment to aligning ourselves with the best and brightest creative people in the music industry. As someone who has worked with J.R. as a writer and music executive, I am confident we will be seeing many great things from him and Beluga Heights."

The first artist signed to Warner Bros./Beluga Heights is up-and-coming pop singer, songwriter, and performer Jason Derulo, who has written songs for Lil Wayne, Sean Kingston, and Danity Kane among others. Derulo's first single, "Whatcha Say," is currently at radio and the Miami native, who recently performed at KIIS FM's Wango Tango, is currently recording his debut album in Los Angeles with Rotem. Also signed through this joint venture are Auburn and Iyaz, whose debut releases are forthcoming.

Real Talk: Boom Time In Beluga Heights
Billboard Magazine Online
January 13, 2007

J.R. Rotem's Joint Venture With Sony/Epic Is His Dream World
HILLARY CROSLEY

Few people can say they get down with both 50 Cent and the Game, let alone created crossover pop hits for Rihanna. But J.R. Rotem, son of Israeli immigrants and a California native, is that guy. I also must point out that he produced my favorite song from Mobb Deep's "Blood Money" album, "In Love With the Moula." Rotem's recently secured a new venture with Sony/Epic.

"It's a multimillion-dollar, joint-venture label deal with Sony/Epic," Rotem says of the three-year deal. "Beluga Heights is the name of my label. It's the parent company, including the label, publishing company, clothing line and a bunch of other things. A lot of labels were interested, but we went with [Epic president] Charlie Walk because he was so excited about the music. You play him a song and he's dancing on his desk."

Rotem says Beluga Heights is his dream world. "It's like a made-up place which represents success," he says. "For example, beluga is a very high-end caviar, if you go to a high-end car dealership like Bentley, their black is called beluga. The BH in our logo is like the sign for Beverly Hills, and we basically work out of Beverly Hills. It's a place of success, positivity and hard work."

Rotem runs the company with his manager and partner Zach Katz, his A&R guy Tommy Rotem and his head pop writer Evan Boggart, who penned Olivia and 50 Cent's spring hit, "Best Friend."

Tommy Rotem recently discovered Beluga's first act, Sean Kingston. "He's a 16-year-old prodigy," J.R. Rotem says. "I wasn't interested in signing artists, but my little brother, Tommy Rotem, found him on MySpace and developed him before he showed him to Zach and I. And he blew us away. He sings in Jamaican patois and raps about his life in Jamaica's hood. Things in Jamaica can be rough, they've got 13-year-olds running crack houses with guns over there. But he isn't the type of kid that tries to be hard. He's like a teddy bear."

Meanwhile, Rotem has been busy producing folks ranging from Dr. Dre, 50 Cent and Rick Ross to Rihanna, Britney Spears, Jennifer Lopez, Ashley Tisdale and Hayden Panettiere of the NBC show "Heroes."

Of course, I had to ask if he thought Dr. Dre's "Detox" was finally going to come out in 2007.

"Dr. Dre's a perfectionist, and if it's not up to his standards, which are pretty much the highest in the game, then he's not releasing it," Rotem says. "He changes the sound of music every time he comes out. So though I can't say for sure, I'd like to say it is. Last year he was focusing on Busta and the Game's albums. But 'Detox' is his main focus now."

And what of Mr. Curtis Jackson?

"I'm working very closely with 50 and he doesn't seem angry. He's at the top of the game. He's focused on making an album to save hip-hop, and I think a lot of people feel that way. 50 is an incredible force, who doesn't need to put out an album for money or respect. He's got both so we're trying to make a new sound. He's a trendsetter like Britney is in pop music."

Rotem isn't stopping at hip-hop, either. "Beluga is a mainstream pop label," he says. "We're looking at rock groups, pop, urban male R&B, whatever that will be big in crossover. For us, we have to make sure the artists have the crossover opportunity to become worldwide artists."