On his upcoming debut album, IYAZ makes lilting reggae-infused R&B melodies inspired by island shorties,
wireless romance, and the
anguish of unrequited love.
"IYAZ's songwriting style is timeless and universal," says J.R. Rotem, the in-demand songwriter and producer crafted most of the tracks on IYAZ's (whose real name is Keidran Jones) album. "IYAZ is a storyteller who paints visual scenarios that tug at the listener's heart-strings," says Rotem, who also discovered pop sensation Sean Kingston. In fact, it was Kingston who first stumbled across IYAZ's MySpace
page in May 2008, liked what
he heard, and recommended
him to Rotem.
IYAZ was skeptical when he saw Kingston's messages in his MySpace inbox, wondering why a pop star would reach out to an unknown like him, so he ignored them. But Kingston wouldn't leave him alone, so after receiving three more messages, IYAZ thought he'd better respond.
IYAZ soon found himself partying with Kingston in Ft. Lauderdale. Within two weeks, IYAZ signed to Kingston's newly-formed production company, Time is Money Entertainment. Rotem subsequently signed IYAZ through Time Is Money/Beluga Heights, which has a new label partnership with Warner Bros. Records. Now Kingston and IYAZ are inseparable as friends and as musical partners.